| It's evolution baby... |
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In particular the music industry has evolved significantly in the last 50 years. Having gone from vinyl records to cassette, to CD with the most dramatic changes coming about in the last few years all emanating from the introduction of digital formats. This has created new genres, new artists and new audiences. Music now has the capability of reaching virtually every corner of the world quite literally in an instant. The playing field between individuals and major record labels has been levelled as a result. R&R have embraced the opportunity and closed the circle between the technology that has acted as the initial disruptor and the artist community that can benefit from the self same technology to show case their artistry to a world audience and let the people have their voice. R&R World (To be launched Jan 1st 2009) provides an online community for artists and support professionals to interact and showcase their artistry. R&R Music takes selected artists and ensures that they can perform to the best of their ability. R&R Creative ensures that they lever the best that technology has to offer to interact with fans and partners alike. R&R CGI allows ones imagination to explore its limits and R&R Livecast ensures that everyone can see the artist perform no matter where they are in the world. The commercial engine that is R&R Music recognises and rewards true artistry in an equitable fashion by taking a holistic commercial partnership approach, which has been labelled the dynamic stakeholder model. This effectively wraps an individual company around each artist who remains the key focal point at all times. A brand with multiple revenue streams is created around an artist, and 100% of all revenue generated from whatever source goes to the artist’s company. This in turn inspires, motivates and focuses the artists and equally importantly the support professionals who are also stakeholders in the artist’s company. With everyone focused on a common goal, it dramatically increases the chances of success whilst mitigating unnecessary waste. The R&R Music “Dream Team”, who are at the hub of the artist’s company wheel controlling direction and speed, also act as a magnet attracting both the best in breed professionals and top-drawer artists alike ensuring mutual success and exposure for all concerned. All of the above has been made possible by levering key aspects of the Internet and associated technologies including mobile communications, together with courting and embracing PTF (sponsorship). All parties benefit from having direct access to our in-house innovative software and application development team, known as R&R Creative, who literally can build whatever is dreamed up along with the innovative aspects of R&R CGI and R&R Livecast. This ensures an interactive and exciting relationship with the artists and their greatest beneficiary - the fans - who are, after all, the key reason for creating music and the ultimate judges of an artist’s success.
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